After drawing flak from all corners, the Telecom Regulatory Authority of India (TRAI) has reportedly decided to raise the limit of 100 SMS per day per SIM to 200 SMS per day per SIM. The new cap comes into effect from today. The monthly limit of sending SMS has also been raised from 3,000 to 6,000 per month.
It may be recalled that the TRAI had restricted the number of SMS to 100 per day per SIM. The regulatory body then said the move would help prevent pesky promotional calls and text messages. TRAI's restriction move, however, came under heavy criticism."The authority has received representations from some of the service providers and consumers to increase the limit of 100 SMS per day per SIM. The authority has considered these representations and decided to increase the limit of 100 SMS per day per SIM to 200 SMS per day per SIM," reports quote the TRAI as saying. The regulatory body also said that it had received a number of requests from the service and telecom operators to increase the limit of SMS.
The TRAI gave its subscribers the option to choose “Fully Blocked” category and “Partial Blocked” category, under which subscribers are allowed to receive SMS from certain categories. It also launched National Customer Preference Registry, previously known as "National Do Not Call Registry".
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